GiHopkins
408 592-9270
1660 Tawnygate way
San Jose, CA 95124
gihopkins@earthlink.net
Our team of dedicated environmental professionals is well-versed in many specialized areas. We will not advocate for you in an area we are not experienced in. Our team brings a diverse background to the table, allowing us to advocate for you in many areas of susstainable. This gives us an edge when dealing with complex multi-platform matters. Often, more than one area of expertise is required. No need to hire a multitude of consultants. We can provide you with comprehensive environmental sustainable support in many areas.
Joining AGA is the most effective way to stay informed about cutting-edge environmental issues, leverage your professional network, and use your skills to influence important environmental policy issues.
Do you want solutions to my everyday problems, as in more convenient, cheaper, smarter.
Social networks to check out
Urban gardening communities Home energy efficiency networks Faith based initiatives City-wide biking programs Facebook, YouTube Carpooling CSA’s and farmers’ markets Part of what we do: marketing consulting, governmental agencies for businesses, non profit organizations, and communication agencies, that are focused on, or interested in green/sustainability initiatives. AGA Philosophy Marketing is an art and a science, that requires understanding, communicating with, and persuading real people. Life is too precious to not work on projects that make a difference. AGA Unique Contribution: Right/left brain approach to marketing problems Multidisciplinary background: engineering, marketing, advertising, psychology, art, social media AGA path to behavioral approaches to sustainability/global environmental issues Expertise: Corporate and brand communications Creation and management of online communities Social media strategy Marketing strategy White paper research and writing Corporate blogging Secondary market research analysis Qualitative market research Brand positioning Citizen/Consumer psychology and insights Behavioral strategies for global environmental issues Climate messaging Group facilitation Seven Green Marketing Strategies to Persuade Americans to Go Green Highlights from the Green Gauge Report, the four main factors that influence Americans’ (not so) green behaviors: 1) Lack of actionable information, with half of consumers who claim they, do not have the information to be personally involved in increasing their green behavior aren’t sure which products and packaging materials are recyclable would do more for the environment if they only knew how they have questions about the true impact of green products 2) Lack of convenient solutions to accommodate people’s increasingly busy lifestyles, with half admitting they know they should make the green lifestyle changes but are too busy 3) Cost of green products compared to traditional alternatives 4) Need to protect personal/family health is cited by an equal number of consumers (52%) as looking to personally protect the environment, as reason why they seek environmental information. Sounds fair enough! Lots of blame has been placed on the American consumer for resisting the green wave. Maybe policy makers, influencers, and green marketers ought to show some more empathy towards themselves and others, and make sure they deliver on the following seven green marketing promises: Clear, simple ‘how to’ green messages, asking people to do one thing at a time Information support structures to help people navigate the green landscape, truly designed to make their lives easier, not burden them with more More visible and clear recycling directions on product packaging Trusted sustainability standards for all products Provide green solutions that are at least as easy and convenient as traditional products and services Lower costs so that cost does not become a barrier to adoption, including creative financing solutions for higher ticket items, eg, community purchase plans Whenever possible tie in personal/family health into the environmental equation. I would like to end by commenting on my use of the word marketing. I have noticed ‘marketing’ is getting a bad rap in some of the more pure green circles. That is unfortunate. Marketing, like any powerful tools, can be used for either positive, or negative means. According to the American Marketing Association, Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. The larger organization at stake is the world, and its stakeholders are all the people on the planet. The value to be created is a sustainable, healthier, greener world.